What would your Bitch do.

If there was but one question to ask at all times, some completely sane people would say...

What would Britney do.

In my world, I think it shall be; 

What would Austen do.

There are far too many occasions when we can stay completely absorbed in our own heads, naturally. But to what gain does it do. Whilst I will be first to admit and in fact promote (again, naturally) that I am one in a generation who are self promoting, ambitious, nieve, confident and ridiculously over-eager, I adamantly believe there is no other way I would want to be.

It amuses and confuses me as to why people should choose to cater to anything other than the awesome. Working in an industry which is so passionately driven, I sometimes get lost in the founding that there is higher values dictating this said passions placement. 

When there is a passion, an idea, a direction and a team, how is that we as the team can stray so far away to a point of competete absurd disconnect. 

I shall now, forever and foremost (at least until there becomes a day-if ever, when I leave the ad world) question myself in such circumstances with the question...

What would Austen do.

For she would merely react and reply with the utmost wit whilst casually promoting 
self-righteousness, intelligence and guidance.

It is a truth universally acknowledged, that a single agency in possession of passion must be in want of great people. (p. 1, Ch. 1, Vol. 1).

Cosmetic Brand Surgery.

 

Is it not the most wonderful thing when something that brings such cheap thrills as is, is given a dose of aesthetic brilliance.

 

Just 'cause.

 

Well in this case it's not actually just 'cause.

 

It's because New Zealand Lotteries is sane. Sane in the sense that they, perhaps with the delicious guidance of Wendy Rayner or craft of designer Brogen Averill, see the safety in a facelift and a rebrand.

 

NZ Lotteries and Running with Scissors have just launched a new range of Instant Kiwi tickets. And marketing manager Robert Saunders says it's the biggest facelift for the tickets since it started selling them back in 1989.

 

It is becoming far too dull a conversation and I would go as far as to say even daft, when people speak of risk in a tone that suggests in avoidance of the new, they stay successfully adrift in their industry.

This is so obviously not the case.

 

It is now a time more than ever, to not get lost.

And anwyay , what is advertising if not to be seen. There is only so long you can now be noticed, no matter how brilliant the creative. Saturation of media is only too common. So cosmetically rebrand* away, bitches!

 

*with utter and utmost planning of course

 

In saying all of this, I have found some merit in my own venturesome thought of having an advertising museum.

 

 If Da Vinci can be remembered, adorned and have his work placed in gold frames, surely work of George Lois and the like deserve such recognition.

Advertising doesn't deserve to be forgotten.

 

 

 

Pride in Purpose Apparently.

Much like my previous correlation of Jane Austen to Rory Sutherland, I now find myself making that same alignment of Austen to another source of advertising inspiration.

 

 

In attendance to a morning that is Creative, there were four points that I wrote on that thing we humans call a card.

 

 

Whilst the well dressed Boss 1 of agency Running With Scissors, Friday (yes, that is his name) did not appear on stage walking hansomley out of water with a wet white shirt clenching to his chest...

 

Skip to 1.25 for instant reference.

 

...he was however what I would call an inspiring Mr Darcy-like character of advertising.

 

I spoke to him once.

I think I would call him subtly creative.

 

Much as Mr Darcy is silently generous. 

Possibly the most generous man in the world that is Austen. 

 

As could Friday be the most inspiring creative I've come across in advertising-however this is a mere feeling I get from him as opposed to a statement based on knowing him.

 

I would also not be surprised if Friday was to say in regard to me "She's not creative enough to tempt me"...

 I say that given our short course of conversation which only allowed my meagre positive opinion about his agency to come from my lips which  hardly seemed to rivet his interest.

Luckily  I wasn't conversing in the hope for employment. Content as I am given .99 provides me with a world...perhaps well paralleled to quick characters much like that of Oscar Wilde's world.

 

 Scotish other half and Boss 2 Andy, is quite similar to the Mr Bingley (Darcy's other half), a ginger (I think) man that screams lovliness in that damn charming and chirpy accent. He spoke of advertising and the work place in the most natural way that it should be.

 

That is, happiness.

 

 

 

I am continuously (in the one year that I have been in the world of real work) steppnig in directions which I haven't been told to go in, purely from interest and lack of complatency. That to me is happiness. And Running With Scissors successfully assured me in their talk today, that your own direction is the best direction.

 

And that is the direction I shall continue to take.

Meet you there, bitches.

 

Today is.

Alas, today is my last day at home ending the festive break. 

I am so glad that today is going slow.

I was rather dreading today in the thought that it would fly by with packing and saying goodbye to my room, my wardrobe, my parents kitchen, backyard, dog, cat...etc etc.

But instead, today has been delightfully slow and full of LOTR, sun and goodness.

However, it does make me wonder what 2013 has installed for me.

I seem to have this odd mix of feelings about it; a stir of absolute goals and restless to-dos and then a sense of complete ease and content.

As Gandalf said "All we have to decide is what to do with the time that is given to us"...

and that Gandalf, I shall do.

Stay tuned.

Documentation.

Yesterday was a day at the Races with some good bitches. 

Along with pouring empty wine bottles, grammin' selfies, banter on the male creatures and moments by which only channel can make braces look utterly cool, one topic  has stuck.

That topic is that by 2015 something utterly fabulous will have happened. What that thing is exactly, we are not so certain. But it is the date before anticipated travel between one of said good bitches and I. She will do something out of the blue and I will do something out of the red.