An Application.

The recent months in work I had a sort-of...serendipity. 

It all begins here, again. 

It is two years since I joined Clemenger as a fresh graduate, and it is too long since I had a new goal. 

I want to work for great people.
I want to work with great people. 

And above all, I want to do great work for wonderful people. 

Rory Sutherland, Lauren Connolly and George Lois,

this is my application*.

*application applies to any job opening you see fit for a NZ ad kid on the search for a wonderful age of advertising.

Woman, kicks ass.

Strolling through the oh-so-Christmas themed shops this year, I found myself rolling my eyes at the childrens gifts that were quite blatantly saying...

look like me and you'll be happy...rely on a man named Ken and you'll live in luxury...buy me, play with me, and you're on the path to success.

This woman, this kick-ass woman is the kind of Mother I want to one day be.

Photographer and mother Jaime Moore searched high and low for creative inspiration to take photos of her 5-year-old daughter Emma but found most of the ideas were how to dress your little girl like a Disney princess. It got her thinking about some real women for her daughter to look up to, whether that be a pilot, a doctor, or even an astronaut.

Then she did what I can only describe as kick-ass. Below are the five inspirational women she dressed her daughter as. Then scroll down to see the bonus sixth photo because it made me smile so much.

To make Merry.

noun

1. 1. 25th December, dedicated especially to family reunions and merry making.

There's those times... those times when advertising get's it wonderfully right.
Probably even more morally right than Banksy himself could ever fight it.

Christmas: a time to make merry. 

Thank you AMV/BBDO London.

Invent Right.

When do you make the right decision. 

With the fact of possibility in every moment you are a part of, how is it at all simple to take the right path. 

It is too easy to look around you; assume and want. 

It is also easy to look around you and feel and grieve. 

So how then, with all the human abilities to see the world, do we then get faced with possibility. 

I'm twenty three and I am confused. 

*insert real problem here

I just wonder how many people go through confusion before they find right. 
I refuse to give up on taking complete advantage of living by enjoying every moment of it. 

So, if you are 33 and wonderfully happy based on the evolvement from a confused ten years ago you, please let me know- as all I keep saying to myself these days is 

"the only way to predict the future is to invent it"

Intoxicating Craft.

I simply love it when good work walks in unannounced.

It's refreshing to see design that took a step outside of the too often claimed "fresh and sleek", but instead moved their artwork in to a balance and blend of the aesthetically provoking and the crafted intoxication that when put in the hands of BBDO , was and is a beautiful execution

- with a bit of wit on top.

According to the 2013 Best Design Awards judges, this piece of work from Clemenger BDDO and  an array of crafty designers, 

"transcends self promotion and carries a local and cultural relevance"