Wednesday, January 23, 2013

Cosmetic Brand Surgery.

Is it not the most wonderful thing when something that brings such cheap thrills as is, is given a dose of aesthetic brilliance.
Just 'cause.
Well in this case it's not actually just 'cause.
It's because New Zealand Lotteries is sane. Sane in the sense that they, perhaps with the delicious guidance of Wendy Rayner or craft of designer Brogen Averill, see the safety in a facelift and a rebrand.
It is becoming far too dull a conversation and I would go as far as to say even daft, when people speak of risk in a tone that suggests in avoidance of the new, they stay successfully adrift in their industry.

This is so obviously not the case.
It is now a time more than ever, to not get lost.

And anwyay , what is advertising if not to be seen. There is only so long you can now be noticed, no matter how brilliant the creative. Saturation of media is only too common. So cosmetically rebrand* away, bitches!
*with utter and utmost planning of course
In saying all of this, I have found some merit in my own venturesome thought of having an advertising museum.
 If Da Vinci can be remembered, adorned and have his work placed in gold frames, surely work of George Lois and the like deserve such recognition.

Advertising doesn't deserve to be forgotten.

Thursday, January 17, 2013

Pride in Purpose Apparently.

Much like my previous correlation of Jane Austen to Rory Sutherland, I now find myself making that same alignment of Austen to another source of advertising inspiration.
In attendance to a morning that is Creative, there were four points that I wrote on that thing we humans call a card.
Whilst the well dressed Boss 1 of agency Running With Scissors, Friday (yes, that is his name) did not appear on stage walking hansomley out of water with a wet white shirt clenching to his chest...
Skip to 1.25 for instant reference.
...he was however what I would call an inspiring Mr Darcy-like character of advertising.
I spoke to him once.
I think I would call him subtly creative.
Much as Mr Darcy is silently generous. 
Possibly the most generous man in the world that is Austen. 
As could Friday be the most inspiring creative I've come across in advertising-however this is a mere feeling I get from him as opposed to a statement based on knowing him.
I would also not be surprised if Friday was to say in regard to me "She's not creative enough to tempt me"...
 I say that given our short course of conversation which only allowed my meagre positive opinion about his agency to come from my lips which  hardly seemed to rivet his interest.
Luckily  I wasn't conversing in the hope for employment. Content as I am given .99 provides me with a world...perhaps well paralleled to quick characters much like that of Oscar Wilde's world.
 Scotish other half and Boss 2 Andy, is quite similar to the Mr Bingley (Darcy's other half), a ginger (I think) man that screams lovliness in that damn charming and chirpy accent. He spoke of advertising and the work place in the most natural way that it should be.
That is, happiness.
I am continuously (in the one year that I have been in the world of real work) steppnig in directions which I haven't been told to go in, purely from interest and lack of complatency. That to me is happiness. And Running With Scissors successfully assured me in their talk today, that your own direction is the best direction.

And that is the direction I shall continue to take.
Meet you there, bitches.

Saturday, January 5, 2013

Today is.

Alas, today is my last day at home ending the festive break. 
I am so glad that today is going slow.

I was rather dreading today in the thought that it would fly by with packing and saying goodbye to my room, my wardrobe, my parents kitchen, backyard, dog, cat...etc etc.

But instead, today has been delightfully slow and full of LOTR, sun and goodness.

However, it does make me wonder what 2013 has installed for me.

I seem to have this odd mix of feelings about it; a stir of absolute goals and restless to-dos and then a sense of complete ease and content.

As Gandalf said "All we have to decide is what to do with the time that is given to us"...
and that Gandalf, I shall do.

Stay tuned.